Wednesday, December 16, 2009

Like Cinderella's pumpkin, the “roach coach” poufs into a high end cafe on wheels.



The current fad in LA for high grade or at least serious mobile kitchens is a good thing. It is an innovation and a fusion whose time has come. These rolling kitchens have been around for more than a generation and usually known as “roach coaches.” Most of them serve a mix of Mexican and American cooking depending on their clients, and their daily route from office to factory to this or that other site. Few people realize that this form of mobile kitchen had a highly improbable birth. Forty or more years ago an Armenian immigrant from the USSR was eating lunch with his coworkers and they lamented that all you could get from a truck was cold sandwiches and prepackaged salads and and candy.

The immigrant mentioned that when he was drafted into the Red Army, he had spent his years as a cook in a mobile field kitchen. Somehow he was able to convince a friend or relative that there was a big market for these mobile kitchens and they built one and then another and soon they were everywhere and the old cold food catering trucks all but disappeared.

What is happening now that is good is that trained chef’s and cooks have taken these mobile kitchens and begun to use them to offer high quality food in their ethnic tradition or in a hybrid fusion of American and other cooking traditions. By parking them near clubs and other venues popular with young adults that empty late at night, they provide high quality food to people who need it at a time and place where it is hard to get. Some of the fusion's are highly personal, like the Korean Taco truck that more or less kicked off the trend. Over time I am sure many other forms of fusion menus will develop and compete for acceptance. Like any fad, this can be carried too far, but I suspect high quality mobile kitchens are here to stay and will become the up scale part of the mobile kitchen industry. They will serve the affluent in the evening as the earlier trucks served the working class morning and noon and the middle class on the weekends at parks and beaches.

What to expect? Barbecue trucks serving meats from one or more traditions, ultra high end coaches offering Segruva Caviar and the rarest and most precious Jamon Iberico, a mobile calzone kitchen, a fine intense ramen truck, a mobile kitchen from Campanile offering the variety of special sandwiches that are the Thursday night special at the restaurant. Other things that might appear could be a deli truck with pastrami, brisket and corn beef on rye and Dr. Brown’s Cream Soda, a Polish truck with a soup kitchen with flaki (tripe), beef barley, sauerkraut, sorrel, kapusta (cabbage) or any of the other dozens of great soups from the Polish kitchen. Who knows we might see a Portuguese American truck offering linguiça sandwiches and steaming bowls of Azores style bean soup and kale & potato soup or a Spanish one offering chorizo sandwiches, hot or cold tortillas (potato & onion omelets) and plates of jamon y machego cheese, or a French one selling onion soup, ham and cheese on a baguette, croque’s and cones of pomme frites & remoulade.

- xxx -

1 comment:

  1. I love this new lunch truck fad!! However, I have yet to track one down. It seems that you'd need to be connected through twitter in order to find a meal. It's such a great alternative to fast food chains: cheap, quick and easy. These lunch trucks are pretty ubiquitous in Portland, and in most cases are bunched together (i.e. 3, 4, 5 in a row). The offering of "ethnic" cuisines is diverse. How about mapping these trucks in LA? I hear there's gonna be a "grilled cheese" truck by UCLA. How brilliant is that!!

    ReplyDelete